You'll never see tobacco the same way again.

Meet Justin. He started smoking casually when he was 14. A few months after he quit at 28, he was diagnosed with stage IV lung cancer. His life was cut short by one seemingly harmless decision.

Fighting stage IV lung cancer was the battle of Justin’s life, but the physical impacts of his disease were only the beginning of what he faced as a one-time smoker.

Thanks to smoking, Justin spent the last two years of his life battling a vicious disease. And he wasn’t the only one affected by his illness.

Meet Destini. A high school senior with big dreams. Her smile hides the sadness of having lost her father to lung cancer. Now Destini faces the reality of what smoking can do, and the fears of what might happen if her mother doesn’t quit.

Destini was a daddy’s girl and has the tattoo to prove it. Now she lives without her father, missing out on so many things she’d want to share with him.

Tobacco robbed Destini of life with her father, and in the process, left her with anger, sadness and a very real absence in her life.

Hear more about the reality of tobacco, directly from Justin and Destini. It’s their hope that sharing their lives saves others.

Teens from the Vance County TRU Group explain the dangers of smoking to a local group of elementary students. TRU groups throughout the state are working to encourage others to spread the message and make a difference.

Teens from the Orange County TRU group celebrate Earth Day by doing a "Cigarette Butts Pick Up" at a local high school. TRU groups like this one are spreading the word that tobacco not only harms health, but tobacco trash is also damaging to the environment. (And it's nasty... EW!)

Reena silently shares her story about being diagnosed with cancer and losing her voice box.

The 2008 campaign introduces the moving story of Reena, a 29-year-old single mother from Asheville, NC. Reena started smoking at 13, was diagnosed with throat cancer at 21, and had to have her voice box removed in order to survive. Reena’s powerful story is intended to wake people up to the reality that tobacco’s health effects can happen even at younger ages. In addition to agreeing to share her story through the TRU campaign, Reena currently works with SAVE (Survivors and Victims of Tobacco Empowerment) with the hope that her story will benefit others. Because of tobacco use, reading a story to her son will never be the same for Reena.

Reena hopes she never has to call out a warning to her kids on the playground (they wouldn’t hear her); but Reena hopes teens will hear what she has to say about smoking.

Reena discusses how she felt so invincible when she was younger, but the health consequences of smoking caught up with her very early. Reena hopes teens will realize that smoking can affect them anytime.