What’s TRU? TRU stands for Tobacco. Reality. Unfiltered. It's a movement for teens and by teens to stay tobacco-free. As a part of TRU, you’ll join other teens from around North Carolina who are taking a stand against tobacco. It's easy to join. Just sign the pledge saying you'll stay tobacco-free. Then spread the word, and tell your friends to join too. We're 5,000+ strong and growing! Join now.